Creating a guide to brand loyalty
Tikkurila is one of the largest paint suppliers in the nordics. Known for their brands Alcro and Beckers.
We created a handbook for Tikkurila on how they can position themselves as a company in a very fast moving world. A strategy on how to define their values and align them through out the company.
The importance of having clear values lies in that customers today and tomorrow won’t necessarily look for the best product. But for a company that share their values.
We expect them to be human.
I also created a website so that we could showcase our work.
My roles: Animation, Concept development, Web development.